The Millennial generation, the largest in America and many other countries, rejects traditional advertising and, instead, relies on peer endorsements, reviews and opinions. In fact, according to McKinsey & Co., “word of mouth is the primary factor behind 20 to 50 of all purchasing decisions.”

SendUs gives you the tools to develop and implement UGC-based marketing strategies, including:

A comprehensive UGC video messaging plan
Call out creation—the invitation for customers to submit content to your client
Call out promotion at traditional and online media and points-of-sale
Curation and compilation of UGC to create highly authentic advertising
Enhanced user content—with pre or post-roll ads directing viewers to action
Publishing at online and traditional media to drive more views

Millennials

SendUs

Rely on peer reviews when making purchase decisions

Empowers brands to leverage and promote their customers’ authentic, positive reviews

Desire a seat at the table to influence and co-create a brand’s values

Allows you to evolve your client’s brand through ongoing interactions and input

Interactively share their experiences and opinions through mobile and social media

Provides a multi-media channel for brands, customers and their peers to interact

Need their opinions validated through direct feedback

Enables ongoing interaction and feedback through social media