Step 1: Create a request for content (”Call Outs”)
A “Call Out” is a request for your client’s customers to submit specific videos and photos. Your agency designs “Call Outs” (with possible incentives) to drive the acquisition of authentic content that will help support your client’s promotion strategy.
Step 2: Embed and promote your Call Outs on your website, Facebook and mobile apps to receive content
Easily embed SendUs “Call Out” and submission interfaces on your client’s website, mobile and social properties. Your agency can customize those interfaces to match your ongoing client campaigns. Users can submit videos/photos through several methods while providing the information you request, like contact details. Every submission goes through a click-through agreement - which automatically provides your client with the media use rights.
Step 3: Curate, edit and manage submissions
Your team can collaboratively review the submitted content while annotating and organizing it. Quickly edit videos in case you want to clip out undesired parts before publishing or downloading. Your agency can also create and add a pre-roll or post-roll clip – with your client’s message or advertisement that you design.
Additionally, you can automatically search and pull desired content from social media (including Twitter, Instagram and YouTube) using hashtags, keywords, time/date and location.
Step 4: Publish to your favorite video player and distribute where you want and how you want
SendUs makes it easy for you to display the curated content on your web properties (e-commerce website, Facebook, YouTube channel) and in-store screens. Videos will be published using your favorite distribution platform (YouTube video player, Brightcove, Vimeo, etc).
Step 5: Download the best content from your UGC library to create authentic advertisements
Leverage the valuable library of authentic content you are building for your client to produce exciting and engaging advertisements, at a dramatically reduced cost. Download the best content in your preferred format and edit into your professionally produced ads.